for Singapore property agents ↓
Practical content playbooks for HDB, condo and landed agents. Know what to shoot, write and post for every listing, and between them. S$19 each.
Sound familiar?
"I look like every other agent online."
Same bio, same SOLD graphics, same "rare unit" captions.
"I don't know what to post, so I post randomly."
Five posts in one week, then nothing for a month.
"People like my posts, but nobody messages me."
Views without enquiries, and no idea why.
Why these work
Generic templates are written for American realtors. Ours use HDB flats, condos, landed homes, MRT lines and neighbourhoods, and build the CEA details and fact checks into every step.
They're made by a property content producer who films and edits listing videos. No hype, no "guaranteed leads": just the method, shown step by step.
The playbooks
Every playbook is S$19, a phone-friendly A4 PDF, and points to the next one when you're ready.
From the shoot to the caption, for every HDB, condo and landed home you list.
Every photo and Reel clip an HDB, condo or landed listing needs, in the order you walk the home. Shoot it once and you won't need a second visit.
S$1923 pages · PDF
Edit your listing clips into a 20-second Reel on your phone with the free CapCut app: 10 edit skills, 4 ready timelines (HDB, condo, landed and neighbourhood), and the rules for cuts, text and sound.
S$1919 pages · PDF
Instagram captions and portal descriptions for HDB, condo and landed listings: 6 caption formulas, 3 portal templates, the facts to check and the words to avoid.
S$1925 pages · PDFNeighbourhoods, sales and a month of posts, so you never go quiet.
Research any Singapore neighbourhood with public sources, then turn it into carousels, Reels and Stories that show buyers and sellers you know the area.
S$1921 pages · PDF
Six sold post types, testimonials and a 2-week plan that turn one sale into four posts, with the seller's permission and their privacy kept.
S$1919 pages · PDF
30 days of posts for Singapore agents, with or without a listing: what to post, which format, which playbook to use, and how long it takes.
S$1917 pages · PDF
100 opening lines for Reels, carousels and captions. Each one is a fill-in-the-gap template with a Singapore example, plus 20 universal formulas and 10 flip hooks.
S$1926 pages · PDFA profile that explains you, and Stories that start conversations.
Fix your name, photo, bio, link, highlights and pinned posts in one afternoon, so the people who find you know what you do, where, and how to reach you.
S$1925 pages · PDF
Stickers, sequences and reply scripts that get Singapore buyers and sellers tapping, answering and messaging you, in 15 minutes a day.
S$1924 pages · PDFcoming soon
Every playbook in one bundle. Buy any playbook now and your S$19 counts toward the Kit when it launches.
Free · no card needed
Three short PDFs that show you what's holding your content back, and what good looks like. The formulas that fix it are in the S$19 playbooks. Tick the ones you want and we'll email them to you.
A free audit that scores the 12 parts of your Instagram profile a visitor checks, out of 24, and shows which ones lose you enquiries.
A 3-second test for every first line, 10 finished hooks from the Hook Bank, and weak hooks rewritten. The formulas behind them are in the Hook Bank.
Score your last listing caption on the 6 parts buyers read, out of 12, and see a weak caption rewritten. The formulas are in the Listing Caption Kit.
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Questions
Only for Singapore. The examples use HDB flats, condos, landed homes, MRT lines and neighbourhoods, and every playbook includes the CEA details agents need on a post.
No. The playbooks give you fill-in templates and tap-by-tap steps. Everything works with free apps: your phone camera, Instagram, CapCut and the free version of Canva.
We can't promise leads or sales, and you should be wary of anyone who does. What a playbook does is get the marketing work done properly and consistently, which is the part you control.
It builds the checks into each step, such as your registration details and verified facts, so you remember them. It can't check your post for you, so you are still responsible for what you publish.
Pay by card or PayNow through Stripe. The download page opens straight after payment, and Stripe emails your receipt. The PDF works on your phone, laptop or printed out.
It's an instant download, so all sales are final. That's why every sales page shows you real pages from inside the playbook, so you can see how it's laid out and what it covers before you buy.
one listing, one plan
Not more posts. A plan you can repeat for every home.
See the playbooks