Shoot every listing once.

Every photo and Reel clip an HDB, condo or landed listing needs, in the order you walk the home. Shoot it once and you won't need a second visit.

S$19 Buy and download

Card or PayNow · instant download · all sales final

Not ready to buy? Start with a free playbook →

Who it's for

Agents who shoot their own listings on a phone.

if this is you…

You get home and realise you missed the kitchen from the doorway.
Your photos look fine but your Reel clips don't match them.
You go back for a second visit, and the seller is not pleased.

Look inside

Real pages, before you buy.

Three pages from inside, with the details blurred. You can see how it works and what it covers; the full words come with your download. Tap a page to see it larger.

What's inside

The core 10The 10 shots every HDB, condo and landed listing needs, in walking order
Condo and landed add-ons6 extra shots for condo facilities, and 6 for landed homes
Shot 7: the best lightHow to find the hour a home looks its best
The shot sheetOne printable page to tick off on site
From shots to postsThe order to use them in: portal, carousel, Reel

How you'll use it

The day before: send the seller the prep message (page 3) and pick the shoot time from the best-light guide (Shot 7).
Before you leave: set up your phone once with the camera rules and phone settings (pages 4–6).
On site: print the one-page shot sheet (Section 4), or keep it open on your phone, and tick off each shot as you go.
Each shot: take the photo first, then the clip, using the camera moves (page 7). Then move to the next spot.
After: use Section 5 to put the shots in order for the portal, a carousel and a Reel.

included

Kit upgrade credit

Your S$19 counts toward the Content Playbook Kit, every playbook in one bundle. When the Kit launches, we'll email you a code for S$19 off, to the email you used at checkout.

pairs with

The Reel Edit Playbook

Edit your listing clips into a 20-second Reel on your phone with the free CapCut app: 10 edit skills, 4 ready timelines (HDB, condo, landed and neighbourhood), and the rules for cuts, text and sound.

See The Reel Edit Playbook →

Questions

Is this made for Singapore?

Only for Singapore. The examples use HDB flats, condos, landed homes, MRT lines and neighbourhoods, and every playbook includes the CEA details agents need on a post.

Do I need to be good at design or editing?

No. The playbooks give you fill-in templates and tap-by-tap steps. Everything works with free apps: your phone camera, Instagram, CapCut and the free version of Canva.

Will this get me more leads?

We can't promise leads or sales, and you should be wary of anyone who does. What a playbook does is get the marketing work done properly and consistently, which is the part you control.

Does it make my posts CEA-compliant?

It builds the checks into each step, such as your registration details and verified facts, so you remember them. It can't check your post for you, so you are still responsible for what you publish.

How do I get it?

Pay by card or PayNow through Stripe. The download page opens straight after payment, and Stripe emails your receipt. The PDF works on your phone, laptop or printed out.

Can I get a refund?

It's an instant download, so all sales are final. That's why every sales page shows you real pages from inside the playbook, so you can see how it's laid out and what it covers before you buy.