Words that sell the home.

Instagram captions and portal descriptions for HDB, condo and landed listings: 6 caption formulas, 3 portal templates, the facts to check and the words to avoid.

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Who it's for

Agents with a listing who stare at the caption box.

if this is you…

Every caption starts with "Rare unit for sale!" and sounds like everyone else's.
Your portal description is a list of features nobody reads.
You're never quite sure which facts you're allowed to state.

Look inside

Real pages, before you buy.

Three pages from inside, with the details blurred. You can see how it works and what it covers; the full words come with your download. Tap a page to see it larger.

Sample page 2 of The Listing Caption Kit

Sample page 3 of The Listing Caption Kit

Sample page 4 of The Listing Caption Kit

What's inside

Instagram captions6 caption formulas, each with a filled example
Portal descriptionsHow portals show your words, HDB, condo and landed templates, worked examples
Facts and wordsWhat to check and where, CEA details, words to swap and words to avoid
PolishBefore-and-after rewrites, calls to action, hashtags, the caption checklist

How you'll use it

Learn the anatomy of a caption once (page 3).
Pick a caption formula from Section 1 and fill the [Gaps] with your listing's facts.
Write the portal description from a Section 2 template.
Check every fact with the Section 3 checklist before you post.
Polish: swap vague words for specific ones, add one call to action, and run the caption checklist (Section 4).

included

Kit upgrade credit

Your S$19 counts toward the Content Playbook Kit, every playbook in one bundle. When the Kit launches, we'll email you a code for S$19 off, to the email you used at checkout.

pairs with

The Neighbourhood Content Playbook

Research any Singapore neighbourhood with public sources, then turn it into carousels, Reels and Stories that show buyers and sellers you know the area.

See The Neighbourhood Content Playbook →

Questions

Is this made for Singapore?

Only for Singapore. The examples use HDB flats, condos, landed homes, MRT lines and neighbourhoods, and every playbook includes the CEA details agents need on a post.

Do I need to be good at design or editing?

No. The playbooks give you fill-in templates and tap-by-tap steps. Everything works with free apps: your phone camera, Instagram, CapCut and the free version of Canva.

Will this get me more leads?

We can't promise leads or sales, and you should be wary of anyone who does. What a playbook does is get the marketing work done properly and consistently, which is the part you control.

Does it make my posts CEA-compliant?

It builds the checks into each step, such as your registration details and verified facts, so you remember them. It can't check your post for you, so you are still responsible for what you publish.

How do I get it?

Pay by card or PayNow through Stripe. The download page opens straight after payment, and Stripe emails your receipt. The PDF works on your phone, laptop or printed out.

Can I get a refund?

It's an instant download, so all sales are final. That's why every sales page shows you real pages from inside the playbook, so you can see how it's laid out and what it covers before you buy.